She's apparently inspired by Lauren Bacall. She was originally created for the WWII wartime Army Motors Magazine but shifted over to PS later during the outbreak of the Korean War. It's woefully sexist to use an attractive well-endowed woman as the comic character spokesman for such things, but likely all too effective. Here a link with much more Connie on display. And here is another. And here is some history on Eisner's work for the Army.
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