Marvel Comics really seemed to have a thing for the red cover. In its most effective form, the red had yellow highlights, giving the whole shebang a weird otherworldly effect. I assume as with all cover art decisions, there was some notion that a starkly red cover would pop off the newsstands and reach out to potential Marvelites. There must've been some support for that opinion, because it kept happening.
They dabbled in other colors, giving us cool blue and spirited green.
Other companies took part on occasion too.
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