You can keep your Sea Monkeys and your Charles Atlas programs, this is the coolest ad ever in comics. It promises both sex and power, and all with the anonymity of a man in black. X-Ray Specs,or "Spex" as they are called today offers up a fantastic image of a leering jackanapes getting a peek at a ladies unmentionables. We are men, watch us leer.
This product at this point blends all that other stuff with nostalgia and relative harmless fun. In a world where crass freaks video women in restrooms and where Hustler is sold over the counter, the glim you might sneak with the X-Ray Specs is downright quaint. That is if these things even work, which we all know immediately they don't. It's a funky old scam, like cotton candy, promising more than it delivers, but still fun all the same.
Don Simpson many years ago now, created X-Ray Boy, a wonderful spin on this vintage ad and all it stood for.
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