One thing about Charlton was that the little publisher rarely missed an opportunity to promote comics as a medium for advertising if not as an artform. One such oddity is the pair of comics produced as Bold detergent giveaways in 1969.
Both books are King Feature characters (Popeye and Beetle Bailey) and as it turns out the giveaway comics are the Charlton debut issues of each.
Gold Key had been producing the comics, but somehow Charlton got the rights to these along with other King Features characters like Flash Gordon, Snuffy Smith, Jungle Jim, Blondie, The Phantom, Tiger and others and began producing them in 1969. Why Popeye and Beetle Bailey were selected for this promotion we'll never know I suppose. Blondie and Hi and Lois would've been better fits I'd imagine.
But Charlton getting hold of the licenses for the King Features characters was a bold move indeed for the Derby, Connecticut publisher. They produced some great comics with those characters especially with the Phantom and Popeye.
And Bold detergent from the behemoth Procter & Gamble had some memorable ad campaigns from the day.
Charlton Comics making laundry fun again!