When Harvey Kurtzman talked William Gaines Jr. into publishing a little humor comic, they changed the landscape of comedy in America. MAD became the template for comedy going forward and bred a host of imitations. Here are some of those four-color dopplegangers.
EC even imitated MAD itself when they published PANIC, a magazine of humor by EC's other mainstay editor, Al Fiedstein.
Then in an attempt to placate censors and Kurtzman himself, Gaines decided to make the comic book a magazine. With the four colors gone, the increased size made MAD a publication alongside others targeted to an older reader. But the success of that change too sparked imitations, among them magazines by Kurtzman himself for other publishers.