Most members of my generation will remember these delightful ads from the comics of the Bronze Age. The synergy that Hostess developed with the comic book companies was fascinating. It was in some weird way like getting an offbeat extra page of pure comics content. The stories were light-hearted and often light-headed, but sometimes surprisingly compelling. Many were well crafted.
I was always surprised that Captain Marvel, a true B-Team hero from Marvel, a character who had difficulties holding down his own title for extended period rated so many appearances in the Hostess ads. You can see most all of those myriad four-color ads at this delicious site, one of the coolest on the net.
You expect heavy hitters like Batman, Spider-Man, Captain America and such to get a lot of appearances, but Captain Marvel while a fave of mine, was never in their league, certainly not when it came immediate recognition and the ability to move merchandise. The Hulk was much the better choice for that. But nonetheless Mar-Vell rated at least nine of these charming ads, with art by some of the Bullpen's best. I made my best guess on some of these. If you disagree don't hesitate to let me know. I'd like to get it right.
I miss the ads a lot, the snack cakes not so much. Little Debbie has always been my preference.